TechCrunchFriday, April 10, 2026

ChatGPT Introduces a $100/Month Pro Plan, Expanding Access to Codex

TechCrunch reports OpenAI is adding a mid-tier subscription between Plus and the $200 plan

The Rundown

TechCrunch reports that OpenAI is launching a $100/month ChatGPT Pro plan aimed at power users who want more headroom and better access to advanced features like Codex. The new tier sits between the $20 Plus plan and the $200/month option, signaling a more granular pricing ladder for heavy usage.

The Details

•TechCrunch says OpenAI launched a $100/month ChatGPT Pro plan for power users
•The new tier bridges the gap between the $20 Plus plan and the $200/month plan
•Pro includes expanded access to advanced features, including Codex capabilities
•It reflects a broader trend toward multi-tier AI pricing for different usage levels

Why It Matters

As AI assistants shift from ‘nice-to-have’ to daily work infrastructure, pricing will look more like cloud plans than consumer subscriptions. A $100 tier helps OpenAI segment users by usage intensity while reducing churn from the steep jump to $200. Expect competitors to follow with more tiers, usage-based limits, and agent-specific add-ons.

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