TechCrunchWednesday, April 15, 2026

ChatGPT Adds a $100/Month Pro Plan

TechCrunch says OpenAI is introducing a mid-tier subscription between Plus and the $200 plan

The Rundown

TechCrunch reports that OpenAI is introducing a $100/month ChatGPT Pro plan aimed at power users who want more headroom and better access to advanced features like Codex. The new tier sits between the $20 Plus plan and the $200/month option, signaling a more granular pricing ladder for heavy usage.

The Details

  • TechCrunch says OpenAI launched a $100/month ChatGPT Pro plan for power users
  • The new tier bridges the gap between $20 Plus and the $200/month plan
  • Pro expands access to advanced features, including Codex capabilities
  • It reflects a broader trend toward multi-tier AI pricing for different usage levels

Why It Matters

AI assistants are turning into paid work infrastructure, and pricing is starting to look like cloud tiers. A $100 plan reduces the cliff between $20 and $200, helps OpenAI segment by usage intensity, and will likely push competitors toward more tiered plans and agent-specific add-ons.

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