Reuters Institute (Oxford)Friday, May 22, 2026

Reuters Institute expands its AI and news survey

Australia, Finland, and Norway join the annual research on AI’s impact on journalism.

The Rundown

The Reuters Institute announced it is adding Australia, Finland, and Norway to its annual survey on AI and the future of news, expanding the research base for how audiences and journalists are experiencing generative AI.

The Details

•Three new countries are being added to the annual AI-and-news survey.
•The survey tracks how people use and trust AI in the news context.
•It also covers newsroom adoption and evolving workflows.
•More country coverage improves signal on global patterns vs. local effects.

Why It Matters

As AI-generated content spreads, trust becomes the bottleneck. Better data on what audiences accept (and what they reject) will shape platform policies, newsroom tooling, and standards for labeling, verification, and provenance.

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