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TechCrunchFriday, September 25, 2026

Gemini starts making calls for users

Google is testing an AI-calling feature that can phone businesses on a user’s behalf.

The Rundown

Google is testing a Gemini feature that can call businesses for users, initially for U.S. Pixel 11 owners with a Gemini subscription. The feature pushes consumer AI closer to handling real-world errands, not just answering prompts.

The Details

  • •Google is testing Gemini-powered calls to businesses on behalf of users.
  • •The feature is initially aimed at U.S. Pixel 11 owners with a paid Gemini subscription.
  • •It reflects a broader shift from chatbots toward agentic AI that can complete tasks in the real world.
  • •Business-calling assistants may raise new questions around disclosure, consent, accuracy, and customer service workflows.

Why It Matters

This matters because AI assistants are moving from passive chat interfaces into active task execution. If consumers start delegating calls to AI, businesses may need to adapt how they handle customer interactions, verification, and disclosure.

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